Fido Awarded the Gold Standard

Fido wins Best Arts, Culture or Sports Campaign for Shakespeare Week 2015 at the  CIPR PRide Awards The category was hotly contested by some very worthy competition, but the judges deemed Fido’s campaign to be worthy of a Gold, and summed up with this statement: “Having identified some clearly quantified objectives, this ambitious campaign succeeded in turning what might otherwise have been merely another cultural week into something that was pertinent, engaging and well delivered. It drew on a diverse range of well thought through platforms and channels and employed a number of appropriate tactics to reach its ultimate target …

Gin Palace

Manchester’s water palace Victoria Baths is set to host its first ever Gin Festival on Friday 27th, Saturday 28th and Sunday 29th March. In a weekend of tastings and masterclasses, you’ll discover new varieties (there are over 100 to try!) and learn the history of one of Britain’s favourite tipples. The ‘Males 2nd Class’ pool will be the setting for gin brands from around the world to showcase their products, from the London drys to flavoured gins. Industry experts will be on hand to recommend the best garnishes to sample with each variety, and to help we gin novices get …

Things That Matter

  “It doesn’t matter who they are, it’s where they are, what they are searching for and who they trust that matters” An event at MMU last week saw David Edmundson-Bird,  Principal Lecturer and Course Leader in Digital Marketing at MMU Business School making the very bold statement that Demographics are Dead. Forget age and demographic profile, it’s all about targeting behaviour, location and attitudes.  We should be building campaigns around what people do and when they do it, whilst appealing to their cultural values and lifestyle. Here are three take-aways from David’s lecture: 1.  Target Behaviour Targeting online behaviour, …

Top Gear

Whilst the summer comes to an end in the UK, Fido is gearing up for a new project with Hike + Bike the Sierras, an adventure holiday company based in Ronda, a historical town of Andalucia. Spain basks in 300 plus days of sunshine a year, making it the perfect place to take off for a cycling and walking holiday. Here’s what the company’s founder Heather Cooper had to say about ditching her 9-5 life in the UK and falling in love with the charms of rural Spain. How did the idea for Hike + Bike come about? After a …

Mind the Gap

A big thanks to VisitEngland for this week’s event at the International Festival for Business. It was great to see lots of friendly faces amongst the audience, all gathering to join the debate on the tourism divide between London and the rest of the country. London is booming, it’s a powerful and seductive force, an iconic brand that draws people in from all over the world. So is the rest of England destined to sit in its shadow? Or can we capitalise on its success and use it as a springboard for the rest of the country? Tourism Minister Helen …

Rammy Festival: Line-up Latest

Doves frontman Jimi Goodwin is among a fresh wave of rock, indie, ska and reggae acts joining the line-up for Ramsbottom Festival – Friday 19th to Sunday 21st September. He’ll be taking to the stage alongside headliners British Sea Power on the Saturday evening. Other new acts joining the bill include East London reggae and dub band The Skints, who dropped their latest EP, Short Change, in March this year. Folk singer-songwriter Luke Daniels looks set to be another highlight – he’s an amazing instrumentalist and has performed on film soundtracks for The Lord of the Rings and The Hobbit. …