Fido Awarded the Gold Standard

Fido wins Best Arts, Culture or Sports Campaign for Shakespeare Week 2015 at the  CIPR PRide Awards The category was hotly contested by some very worthy competition, but the judges deemed Fido’s campaign to be worthy of a Gold, and summed up with this statement: “Having identified some clearly quantified objectives, this ambitious campaign succeeded in turning what might otherwise have been merely another cultural week into something that was pertinent, engaging and well delivered. It drew on a diverse range of well thought through platforms and channels and employed a number of appropriate tactics to reach its ultimate target …

Shakespeare Unleashed: how to lead a life less ordinary

  It is our firm belief that creativity is our most natural, accessible and valuable human asset – it’s our greatest gift.  It helps us succeed, solve problems and lead a life less ordinary.   Enabling children to develop this gift through the greatest creative mind that ever lived, through the language and stories that help us to understand the flaws and frailty of the human condition, is why we believe that Shakespeare Week is a fantastic opportunity; realised and brought to life by the Shakespeare Birthplace Trust.   Wherever we go, Shakespeare is with us.  He lives on in …